Monday, 13 October 2014

EmployWise: How Client Relationship Management helps in expanding business

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HR Software
The world is a global village and the client is the king. In times of tough competition and less profit margins the company which can retain its clients emerges the winner. You too can expand your business as well as maintain profit margins by having better client relationships.

Firstly, each company should have a separate division for client relationship management with inputs from all other departments. For example, if there is a new product launch or promotions, discounts on existing product line, the loyal clients should be invited first to view these. This could be done through an exclusive pre launch party where entertainment and business can be combined.

There should be a Human Resource Management System software overseeing details of loyal clients so that the whole database is just a click away. The sales database can store vital information on specific requirements or preferences of the client. The team servicing the client should be present all the time to respond to customers in an opportune manner with customized information as per individual client preferences.

With client service HR software, it becomes easier to reach out to customers whenever there is a new marketing initiative or when a new deal is out in the market. The customer database contains all the critical information relevant to the customer right from basic information to information on preferences, demographics, which time of the year such customers are most likely to buy etc. Hence, depending on the demographics, companies can send out their marketing or promotional material to such customers at specific times of the year to attract more sales.

Post Sales Service can be the key differentiator of quality for your company and others serving the same product in the market. Clients tend to be more loyal to those brands, which show greater quality of service once the sale deal is closed. Hence, maintaining a comprehensive client database, it will become easier to keep track of customer issues, complaints and other aspects as well as respond to them in a timely manner. This raises the bar of client service after the sale and helps the brand retain more customers and sustain brand loyalty. This in turn will lead to all year sales without a lean period and no loss of clients to your competitors.

A Customer or client Relationship Management (CRM) system is capable of handling enormous amounts of data. With a Customer Relationship Management system installed and properly utilized, you can be sure that all data is maximized and used to ensure that your business will be successful and your customers a lot more satisfied than before. Also, not just the client division but other departments like accounts, finance, marketing can also access customer information to process and share information appropriately.

As many marketing gurus will agree, it is much tougher to retain existing customers as opposed to gaining new ones. With these steps in mind you will gain a client for a life time.

To know more about HRMS Software visit www.employwise.com

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